How to begin the path in the design field?
It all has started just a year ago. Having an extensive experience in the show-room management and in collaboration with various brands and designers, together with the co-founder of ETNO Markiyan, we decided to create our own clothing brand. “Why not?” – we said. In the end, at that time, we have formed a large base of regular customers, and creating of clothes, even more-the style,- is really cool, then we thought, and still think so. When there is an opportunity and a foundation , it was unreasonable not to take advantage of all. First, I created a men’s shirt. Probably because of the female assortment in ETNO was wide enough, but the male is much “narrow”. Men’s shirts can also be varied, and be no less steep, so in this manner the first men’s embroidered shirt with floral ornaments was born.
Describe your collection for ETNO LVIV. What is its main message?
First of all, I create the clothes that I would wear myself, but this is obviously, because how else? As for me, I have been a supporter of minimalism in everything, so I would like to create a laconic, capsule collection as much as possible. That’s why gray is the main color. For me, it is always relevant and versatile, basic. I wanted my clothes to be, in the first place, practical, so called “ethnic-casual”.
Why are national motifs in clothes so important? Is it just a fashionable trend or something more?
Because it is background. It is important for our team and particularly for me, to say things: “who am I” , ”where is my home”. It is a question of national identity. The ancient Ukrainian clothes, authentic embroidery, variety of ornaments and natural materials impress me. It is Impressive, how people could have a strong sense of color , composition without any “art education”, books and works of art, just inspired by nature, family, values and original culture. I’m inspired by them, their huge legacy for all of us. Of course, I can’t disagree that ethnic motifs in design is the trend of recent years. Art is cyclical, sooner or later every artist is drawn to its origins, to the native. To my mind, this “trend” is favorite.
What materials have been chosen for the capsule collection? On what basis were they selected?
In the new collection, we worked exclusively with natural fabrics: flax and cotton. In summer, firstly, people give preference to the most natural textiles, from a purely practical point of view. Secondly, flax is perfectly suitable for embroidery. In addition, its mechanical properties are the most appropriate to the visual concept of the collection.
How long does it take to create one thing? What are the stages of this process?
Making of a single model takes weeks. This process begins with the sketch, and then a team of “experts” is involved in the “embodiment” process: the constructor, cutter, seamstress and of course designer. Every sample is carried out , based on my personal requirements for clothing. Each model has several phased of fittings, during which final edits are made. Sometimes the bottom line is unexpected. At times, the thing in what you’re not quite sure, turns out to be incredible, sometimes on the contrary, we have to correct, to finalize the details. Anything can happen, we only learn, but try very hard to have everything professionally done!
Work with “national” clothes requires thorough knowledge. Where are you looking for ideas?
The main knowledge I have gained while studying at the Lviv Academy of Arts. The final stage was a 1.5 years of experience in the show room amongst this sea of beauty. I am inspired by everything around me , especially people and cities. I like to travel, even alone , to learn new cities and their people, to feel the rhythms.
What does the perfect image look like? When can you say that person is dressed delicately?
The years of training at the Academy gave me a sense of color, composition and aesthetics. Most often I am guided by my own senses. I can subconsciously feel what is cool and what is not.
Are there any taboo for You in a designer case?
Plagiarism-my only taboo in the work of the designer